Worked with Tesco to develop a new online customer experience for their Groceries website. I was part of the team that worked on the vision, the scope of which was to explore, identify and define of opportunities and objectives to layout roadmap for groceries online.
Role: UX / UI Designer
Exploring concepts
As part of the process we established a set of experience principles to ensure everything we designed was aligned to the original vision.
- Let me shop anywhere, anytime
- Inspire me, don't distract me
- Don't get in my way
- Help me decide
- Open doors for me
- Reward my investment
